Business events in your backyard

Written by: | October 3, 2017

How many hours, days and weeks of the year do you spend away from your family and friends, sitting on planes and staying in hotels, attending work conferences held all over the country? Are you annoyed you constantly miss your social touch football game because you’re always flying back late after a business event? Would you like to show off your hometown to your Sydney based work bestie?

Surely you’ve thought more than once about how great it would be if these conferences could be held in your backyard?

Townsville has the capacity to host a multitude of business events across a range of industries in a variety of spaces catering from 10 to 1,500 delegates. The Ville Resort-Casino is currently undergoing an extensive redevelopment that will transform the city’s landscape as a major business event and conference destination. The Mercure also features high quality conference facilities with a wide range of room sizes and onsite accommodation, not to mention an enviable break-out space in the restaurant and bar overlooking the tropical oasis pool. Both The Ville and Mercure currently partner with Townsville Enterprise to showcase Townsville as a conference destination at the largest business event trade expo in the Asia-Pacific, the Asia-Pacific Incentives and Meetings Expo (AIME).

The new North Queensland Stadium currently under construction will also be a catalyst for the potential of an integrated exhibition centre, with capacity to host large corporate gatherings into the thousands. If you’ve recently travelled to a conference that you’d like to see held in Townsville North Queensland or are seeking financial assistance to bring that event to the region, the Townsville Enterprise Convention Bureau can help with just that.

The Convention Bureau is a complimentary service that is the first point of contact for business event planners interested in sourcing information about Townsville North Queensland. The Convention Bureau acts as the facilitator between business event organisers, local conference venues, accommodation houses and service providers, offering industry expertise and support for your event. Exhibitions, gala dinners and networking functions can also receive support from the Convention Bureau.

The Business Events or the MICE (Meetings, Incentives, Conference and Expo) market contributes $28 billion of direct expenditure to the Australian economy. This has seen significant growth year on year with a compound annual growth of 4.5%. The Townsville North Queensland region has significant opportunities in the Business Events market given the strong and diverse economic and industry profile on offer within the region.

 

“Our region boasts a number of key sectors that are well positioned to hold numerous industry specific events in Townsville.”

 

Our region boasts a number of key sectors that are well positioned to hold numerous industry specific events in Townsville. These industries have been determined through an evaluation of the number of potential conferences each sector has, as well as by identifying which sectors have a strong affiliation with the Townsville North Queensland region.

Boasting the largest military base in Australia, it comes as no surprise that Defence and Government Support Services are at the top of the list for potential conferences and events in Townsville. Agriculture, Science and Research, Education, Mining and Heavy Industries, Medical, Construction and Tourism also have enormous potential to be regular business events in the city.

The Convention Bureau can host destination familiarisiton visits to ensure event organisers and decision makers know exactly what the Townsville North Queensland region has to offer. It can also help organise pre and post touring for event attendees to ensure they properly experience the stunning place we call home. It doesn’t have to be all business, what’s a conference without a bit of sightseeing thrown in?

The Townsville Enterprise Convention Bureau wants your event to be an outstanding success and will work with you along the way to ensure that this is achieved. Whether you need help sourcing venues, destination content, images or assistance with your marketing and promotion strategies, the Convention Bureau can help you at every step. If you’d like to see a business event you’ve attended held in Townsville North Queensland, contact the Townsville Enterprise Convention Bureau today on 07 4726 2753 or businessevents@tel.com.au.

 

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